Rob Hong is the CEO of Sapling Financial Consultants. His work at Sapling, leading and overseeing projects, has led to businesses raising financing, evaluating growth opportunities, improving financial and operational reporting, automating processes, and accessing insights to reduce costs and increase revenue. Rob is a Chartered Financial Analyst (CFA) charter holder, finance and consulting professional with a specialization in financial and economic analysis and financial modeling. With more than 12 years of professional experience, Rob has assisted not-for-profit and for-profit organizations gain a deep understanding of the impacts of the various options available at key decision-making junctures through cutting edge financial analysis Before Co-Founding Sapling Financial Consultants, Rob worked as a Senior Manager in Customer Deals at Bell Canada. Here, he assessed the financial impacts of a complex telecom deal with a multinational provider worth $300M. He also worked as a Senior Consultant at KPMG, where he assisted a provincial government with finding multiple ways of saving $180M of annual costs in a $1.6B health benefits budget. Additionally, he worked as an Associate Portfolio Manager at Artemis Investment Management, where he managed and advised approximately $200M of client assets.